From Paris to Addis Ababa, Jeeh Motors is building bridges between global automotive innovation and Ethiopia’s electric mobility future.
PARIS, FRANCE — 13 October 2026
Jeeh Motors is proud to be represented at the 2026 Paris Motor Show, one of the automotive industry’s major international events, as our CEO, Mr. Mahad, attends following an invitation from FORTHING, our strategic automotive partner and the brand we proudly represent as its official distributor in Ethiopia.
Taking place from 12 to 18 October at Paris Expo Porte de Versailles, the Paris Motor Show brings together automotive manufacturers, industry professionals, technology innovators, and the public to explore the vehicles and technologies shaping the future of mobility. This year’s event highlights the transformation of the automotive industry, including electrification, digital innovation, and more sustainable transport solutions.
For Jeeh Motors, participation in this international gathering represents more than an opportunity to discover new vehicles. It is an important step in strengthening international partnerships, expanding Ethiopia’s access to next-generation automotive technology, and exploring new opportunities for the country’s evolving electric vehicle (EV) market.
FORTHING unveils its new TK series in Paris
A major highlight of the 2026 show is FORTHING’s presentation of its new TK vehicle series, demonstrating the brand’s commitment to electrified mobility and the development of vehicles for international markets.
According to FORTHING’s announcement published on 12 October 2026, the brand presented four models at its stand in Hall 7.1, stand D11:
- TK5 BEV: A battery-electric vehicle.
- TK5 PHEV: A plug-in hybrid electric vehicle.
- TK7 PHEV: A plug-in hybrid electric vehicle.
- V9 PHEV Camper Van: A plug-in hybrid camper van.
The TK series reflects the automotive industry’s movement toward more electrified vehicle choices, combining the potential benefits of electric propulsion with different approaches to driving range and everyday usability.
Battery-electric vehicles operate using electricity stored in a battery, while plug-in hybrid electric vehicles combine a rechargeable battery and electric motor with an internal-combustion engine. These technologies offer different ownership and charging considerations, making local market assessment essential when determining which vehicles are best suited to Ethiopian customers.
For Jeeh Motors, seeing these developments firsthand provides an opportunity to engage with FORTHING, learn more about its expanding product portfolio, and assess the models and technologies that could be relevant to Ethiopia.
Reference: FORTHING’s TK Series Debut at the 2026 Paris Motor Show — PR Newswire, 12 October 2026
Why the Paris Motor Show matters to Jeeh Motors and Ethiopia
The automotive industry is undergoing a profound transformation. Electrification is changing how vehicles are designed, manufactured, powered, maintained, and sold. For emerging markets such as Ethiopia, these changes create both significant opportunities and practical challenges.
By participating in the Paris Motor Show, Jeeh Motors can strengthen its understanding of international automotive developments, build relationships with manufacturers, and explore opportunities to bring suitable new technologies to Ethiopian customers.
The event also provides a valuable setting for discussing the requirements of the Ethiopian market, including vehicle affordability, driving range, charging access, maintenance, spare-parts availability, warranty support, and after-sales service.
Our objective is not simply to introduce new vehicles. It is to help develop an automotive business that connects global innovation with local customer needs.
Ethiopia’s electric vehicle transition: An opportunity for change
Ethiopia has taken significant policy steps toward electric mobility. In January 2024, the country moved to restrict imports of non-electric private vehicles, a decision widely reported as part of its effort to reduce dependence on imported petroleum and encourage electric vehicle adoption.
This policy direction has positioned Ethiopia as an important market to watch in Africa’s developing EV sector.
An Associated Press report published on 3 November 2024 documented the opportunities created by the country’s transition, alongside challenges such as charging access, vehicle affordability, spare-parts supply, and the availability of qualified technicians.
The economic rationale is substantial. Ethiopia relies heavily on imported petroleum products to support its transport system. Replacing a portion of imported transport fuel with electricity generated domestically could help reduce exposure to international oil-price fluctuations and foreign-exchange pressures over time.
Ethiopia also has considerable potential to power electric mobility with renewable electricity, particularly hydropower. However, the overall environmental and economic benefits depend on how electricity is generated, how vehicles are used, and how charging and maintenance infrastructure develops.
For the transition to succeed, vehicle imports must be accompanied by investment in reliable service networks, technical skills, charging solutions, and customer education.
References:
- Associated Press: Ethiopia’s 2024 restrictions on petrol and diesel vehicle imports and the challenges of switching to EVs
- International Energy Agency: Global EV Outlook
How Jeeh Motors’ participation can contribute to Ethiopia’s EV revolution
Jeeh Motors believes that meaningful participation in the electric mobility transition requires more than following global trends. It requires identifying technologies, products, and partnerships that can deliver practical value to Ethiopian consumers and businesses.
Our presence at the Paris Motor Show supports this ambition in several ways.
1. Connecting Ethiopian customers with global automotive innovation
International automotive exhibitions provide direct exposure to new models, evolving vehicle technologies, and manufacturers’ future product strategies.
Through our relationship with FORTHING, Jeeh Motors can explore developments in battery-electric and plug-in hybrid vehicles and evaluate their potential relevance to Ethiopia.
The long-term objective is to help Ethiopian customers gain access to modern vehicles that meet their needs for comfort, safety, reliability, performance, and operating efficiency.
2. Supporting a more diversified automotive market
As Ethiopia’s transport sector moves toward electrification, the market will need vehicles for different customer groups and use cases, from private mobility to business transportation and fleet operations.
A broader portfolio of appropriately selected electrified vehicles could give consumers and businesses more options when making purchasing decisions.
Jeeh Motors aims to evaluate opportunities with FORTHING based on local demand, vehicle specifications, purchase costs, operating conditions, and the availability of reliable after-sales support.
3. Building the foundations for long-term EV ownership
A successful EV market depends on more than the vehicles themselves.
Customers need confidence that they can charge their vehicles, obtain replacement parts, access qualified technicians, and receive timely warranty and maintenance support.
Jeeh Motors sees these services as essential components of its long-term automotive strategy. Working with established manufacturing partners can help us assess the training, technical resources, parts logistics, and service arrangements required to support future customers.
Our ambition is to help make electric mobility not only innovative, but also practical and dependable for Ethiopian drivers.
4. Creating opportunities for Ethiopian commerce
Electric mobility can create commercial opportunities across a wider ecosystem of businesses.
These opportunities may include vehicle distribution, fleet procurement, charging equipment, installation and maintenance services, automotive diagnostics, technician training, logistics, financing, and related digital services.
For Jeeh Motors, international engagement can help identify potential partnerships and commercial models that support the development of this ecosystem in Ethiopia.
The benefits will depend on the scale of adoption, investment conditions, infrastructure development, and the ability of businesses to deliver competitive and reliable services.
We believe that a carefully developed automotive strategy can contribute to private-sector growth while helping Ethiopian customers navigate the transition to new vehicle technologies.
FORTHING and Jeeh Motors: A partnership with a shared ambition
FORTHING, the passenger-vehicle brand of Dongfeng Liuzhou Motor, is an important partner in Jeeh Motors’ vision for Ethiopia’s automotive future.
FORTHING’s participation in the Paris Motor Show demonstrates its international market ambitions and its investment in expanding electrified vehicle choices. Its presentation of the TK5 and TK7 plug-in hybrid and battery-electric lineup offers a timely opportunity for discussions about the next generation of vehicles and their potential applications in markets such as Ethiopia.
For Jeeh Motors, the invitation to attend the event as FORTHING’s official distributor in Ethiopia represents a valuable opportunity to strengthen our relationship with the manufacturer, deepen our product knowledge, and explore future business opportunities.
Our partnership is built around the opportunity to connect FORTHING’s automotive products and technological developments with the needs of Ethiopian customers.
As we assess future vehicle introductions, our priorities remain clear: understand the local market, select suitable products, establish the necessary support arrangements, and provide customers with transparent information about vehicle capabilities, costs, charging requirements, and ownership.
We see this partnership as a foundation for long-term cooperation, with the potential to support the growth of electrified mobility in Ethiopia.
Manufacturer reference: FORTHING’s official website
Paris Motor Show exhibitor reference: Official 2026 exhibitor directory — FORTHING, Hall 7.1, Stand D11
Looking beyond vehicles: The future of automotive commerce in Ethiopia
The transition to electric mobility is also a transition in the way the automotive industry operates.
Traditional vehicle distribution is increasingly connected to battery technology, digital systems, charging infrastructure, software, technical training, and new approaches to customer service.
For Ethiopia, this creates an opportunity to build a more capable and diversified automotive ecosystem.
Jeeh Motors sees potential in developing a business model that combines vehicle distribution with strong after-sales service, access to spare parts, customer education, and partnerships that respond to the country’s changing mobility requirements.
As the market matures, opportunities may also emerge in commercial fleets, business mobility, charging solutions, and other services associated with electrified transportation.
Realizing this potential will require collaboration among vehicle manufacturers, distributors, energy providers, financial institutions, service businesses, and policymakers.
Our participation in Paris is one way of strengthening the international connections and industry knowledge needed to explore these opportunities responsibly.
A realistic and ambitious vision for Ethiopia
Ethiopia’s EV transition offers significant possibilities, but success is not automatic.
Vehicle affordability, foreign-exchange availability, charging reliability, technical skills, access to spare parts, and customer confidence will remain important considerations.
Jeeh Motors believes that the most effective approach is to combine ambition with careful preparation. New vehicle technologies must be evaluated against Ethiopian driving conditions and ownership requirements, and future product launches must be supported by the right commercial and technical arrangements.
By engaging directly with FORTHING and other automotive industry participants, we aim to understand these requirements better and identify practical opportunities for the Ethiopian market.
Our ambition is to participate in building a more modern, efficient, and customer-focused automotive sector—one that embraces innovation while remaining grounded in local realities.
From Paris to Ethiopia: The journey continues
The 2026 Paris Motor Show represents an important moment for Jeeh Motors as we strengthen our relationship with FORTHING and explore the next generation of electrified vehicles.
Our CEO, Mr. Mahad, is attending the event as part of this engagement, with a focus on learning from international automotive developments and exploring opportunities that could bring value to Ethiopia.
As FORTHING showcases its TK series and expands its international presence, Jeeh Motors looks forward to continuing discussions about suitable products, future market opportunities, and the support required to serve Ethiopian customers.
For us, the future of mobility is not simply about bringing new vehicles into the country. It is about building the partnerships, services, and commercial capabilities that can help make the transition sustainable over the long term.
Jeeh Motors and FORTHING: Connecting global automotive innovation with Ethiopia’s evolving mobility future.
Electric mobility. New opportunities. A future in motion.
Follow Jeeh Motors for further updates on our engagement with FORTHING and developments in Ethiopia’s electric vehicle market.
About Jeeh Motors
Jeeh Motors is an automotive business focused on connecting customers in Ethiopia with vehicle solutions and developments in the global automotive industry. As the official distributor of FORTHING in Ethiopia, Jeeh Motors aims to build a strong relationship between the manufacturer and the local market through product development, customer service, and long-term commercial cooperation.
For official vehicle specifications, availability, pricing, warranty conditions, and launch announcements in Ethiopia, please follow communications from Jeeh Motors and FORTHING.
Sources and further reading
- Paris Motor Show 2026 — Official website: Event dates, venue, and programme
- Paris Motor Show — Official exhibitor directory: FORTHING at Hall 7.1, Stand D11
- FORTHING — TK Series announcement, 12 October 2026: PR Newswire announcement
- Associated Press — Ethiopia’s electric vehicle transition: Vehicle import restrictions and practical challenges, November 2024
- International Energy Agency: Global EV Outlook 2025
- FORTHING: Official manufacturer website
Editorial note: Event information and the announced FORTHING models have been checked against the linked sources. Jeeh Motors’ distributor status and Mr. Mahad’s attendance are based on the company’s announcement. Future Ethiopian availability, pricing, launch dates, technical specifications, and commercial arrangements should be confirmed by Jeeh Motors and FORTHING before publication as definitive commitments.